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Anytime Fitness Partners With FunXtion To Enhance In-Club Member Experience

March 11th, 2019 12:51 by Joyce Power

Anytime Fitness Partners With FunXtion To Enhance In-Club Member Experience

The world’s fastest growing fitness franchise, Anytime Fitness, has formed a strategic, global, partnership with FunXtion, experts in interactive digital fitness, to further enhance its in-club member experience.


Though the installation of the interactive, FunXtion Experience Station (FES) located on the gym floor, members will have access to a vast array of bespoke, guided virtual classes, workouts, and exercises, 24 hours a day. Through intuitive touch screen operation, the FES will deliver programme innovation to functional spaces, maintaining member motivation and enhancing engagement.



FunXtion’s seamlessly integration with the Anytime Fitness CRM system creates a connected ecosystem which allows content to be pushed out to all geographical regions, applying automated language changes as necessary.


“Our in-club experience is all about Coaching, Caring and Connecting with our members more often,” says Chuck Runyon, CEO of Self Esteem Brands, Anytime Fitness. “What I particularly like about FunXtion is that it really benefits the coach to simplify the experience, saving them time and standardising the programming so that we can deliver it to our members at a very high level. With one swipe of the Anytime Fitness key fob they are all set up and ready to go, again giving us more time to connect with our members.


“The FunXtion Station is stylish, branded and looks fantastic in the club. We are very excited by what FunXtion enables us to do which is Coach, Care and Connect with our members effectively.”


FunXtion Experience Stations are available now to all Anytime Fitness franchisees, fully loaded with bespoke Anytime Fitness content. FunXtion will work with Anytime Fitness to continually review and refresh content and functionality to ensure the experience remains at the forefront of digital fitness innovation.


Shelly Nikolou, Vice President of Global Partnerships at Anytime Fitness, says: “We are thrilled about entering into a collaborative and strategic partnership with FunXtion. This partnership is the result of a lengthy and intensive search for a digital solution and we feel very confident that we have found the right companion. FunXtion will enhance and complement our group training experience in all markets where Anytime Fitness has presence outside of the United States and Canada.”


In addition to the member benefits, FunXtion also provide Anytime Fitness with a wealth of real time data relating to member profiling and business analysis. It will also enable the delivery of bespoke marketing campaigns to help drive member engagement and maximise revenue opportunities.


Ernst de Neef, CEO of FunXtion, adds: “We are delighted and excited to announce our partnership with Anytime Fitness. I am confident that FunXtion will bring essential added digital value to Anytime Fitness clubs. This new partnership will enrich the fantastic current offerings and bring member experience to even higher levels.


To find out more visit To view a short video demonstrating how FunXtion will integrate with trainers and members click here




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For more information, please contact:

Katie Lewis on 07912215302


Nicky Jobson: 07920 165103


Notes to editor:


About FunXtion

As a world-class health digital fitness company, founded by Ernst de Neef and Mendel Witzenhausen in 2011, FunXtion aims to transform the health and fitness industry by delivering tailor-made content and intelligence solutions. FunXtion’s interactive digital ecosystem offers unique insights, high-quality content and connectivity, not only to the club owners but also to the fitness teams and end-users.


The fitness market is evolving, and the digital revolution has begun. FunXtion is at the front of this revolution ready to support clubs by offering an ecosystem that can be tailored based their needs. FunXtion can be found in over 21 countries and expanding rapidly worldwide. The current system currently contains 720 workouts and over 1300 single exercises, with continuous updates, features and new monthly trainings.


About Anytime Fitness

For 11 consecutive years, Anytime Fitness has been the fastest-growing gym franchise in the world, averaging 300 new gyms per year while serving 4,000,000 members at 4,500 gyms on five (soon to be all seven) continents. Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing its members with convenient fitness options and friendly, personal service in well-maintained facilities which feature top-quality exercise equipment. Anytime Fitness gyms are now open in nearly 40 countries.  All franchised gyms are individually owned and operated.  Join one gym and use them all. 






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